Lateral thinking is a systematic approach to thinking. It teaches you to think out of the box or expand your horizons to think creatively. In home based business where you need to formulate unique products and marketing strategies to establish yourself, it acts as an igniter to strike out innovations. It helps in turning problems into opportunities and finding alternative solutions which enhances the success in business.Why is lateral thinking necessary in your home business?Business opportunities involves fierce competition and fast changing trends. To keep pace with these situations, a disciplined process of innovation, idea formulation, concept development, creative problem solving and the strategy to challenge these concepts is required. All of these methods and criteria are not only necessary but also very effective to increasing your business success through your ability to practice the art of lateral thinking.Lateral thinking provides unconventional techniques which help you nurture your usual thinking to produce enhanced results.What are the benefits of lateral thinking?* It brings your creative thinking into sharp focus: Once you have established your home based business it does not mean that your job is over. You’ll need the business to expand and grow in order to earn more revenue, implementing new innovative ideas and seeing them succeed. It brings your creative mind into focus and helps in planning new strategies for more qualified prospects.* Create new ideas to enhance productivity: If you are selling twenty products a day your creativity will help to find ways to increase the sales and reduce production cost. Effective time management is also related to your creativity as it helps in enhancing productivity.* Constructively challenge current thinking: Home based business starts with analytical and integral thinking. The quality of thinking before and during the business represents all your decisions and the outcome of the business. Challenging your own decisions for the benefit of the business and taking risks help the business to grow.* Dramatically increase the number of creative ideas: Different creative ideas, new plans for promoting the products, up selling, introducing associated products in the market will help you to increase your clientele and the revenue.* Innovation in problem solving skills: In home based business problem solving deals with finding the cause of the problem and then figuring out ways to eliminate the problem. If you are not able to accomplish your goal within the set deadline, you’ll need to figure out the reasons for the delay and then resolve the issues. This will also help you to accomplish your goals in the future so that you can prevent repeating the same mistakes again.What are the techniques used for Lateral Thinking?* Alternatives: Utilize the concepts to formulate new ideas.
* Focus: improve or alter your focus to improve your creative efforts
* Challenge: Get out of the traditional ways of operating a business.
* Random Entry: Broaden the concept of thinking
* Provocation: Divert from a provocative statement to practical ideas
* Selecting: Select the best ideas and shape them into profitable approaches
* Treatment of Ideas: Develop ideas and shape them to fit your home based business.When you view your business profitability, stability and growth, you can contribute it to your efficient management. The quality of good management is the result of the quality of your thinking, which encourages you to take rational decisions and formulate creative strategies which are beneficial for your business growth. The success of home based business today depends upon lateral thinking.
Home Based Business – The Importance of Lateral Thinking
A Simple Product Creation and Product Launching Formula
If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.
The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.
The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.
What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.
You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.
The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.
I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.
I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.
Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.
You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.
It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.
Educational Charity Makes Learning More Accessible
The lack of education can hamper a society’s development. It is only by giving its members the education that they need could a society prosper and evolve into one that is productive and progressive. Through the years, though, the cost of education has gone up. Statistics show double-digit percentage increases in tuition fees in the past years. More and more people are unable to send their children to school. The need to make education more accessible is growing every year. It is fortunate that there are institutions that offer educational charity benefits to needy but deserving students. In their own way, these institutions are able to bring more students back to school to get the education that they need in order to improve their lives and the lives of their offspring. By helping needy students get back to school, these institutions make an invaluable contribution to the development of society.
If you are having trouble with the financial requirements of putting your children through school, do not give up just yet. There is help out there for you. You can still find ways to send your children to school. There are loans that you can take out from private and government financial institutions. There are also scholarships that you can get your children to apply for. And then, there are educational charities that have their own funding to extend financial assistance to deserving recipients. Look through your options carefully and choose the one that will give the most benefits to your children. Keep in mind that money from these funding sources should only be used for educational purposes and not for anything else. If you need help getting by from one day to the next, you have to look elsewhere for solutions.
A little sacrifice today would be a small price to pay for a brighter future. Reality is that those who are educated are able to enjoy more opportunities in life. Even when life presents them with problems, people who are better equipped with education are able to turn them into opportunities. This is how you want your children to grow. Ready for anything that life brings them. Do not give up on your hopes for a brighter future. Find an educational charity to help you send your children to school. Application procedures are not complicated. Convincing these institutions that you and your children are deserving enough of the chance to get quality education is your biggest hurdle.